I design it.
And I build it.
Twenty-five years of designing and building for the web. Hebrew, RTL, and all the details that quietly break in both directions.
Start a projectWhat I do
Design
From a blank page to a system: grid, type, colour, and components that hold together on every screen.
Build
HTML and CSS written by hand. No page builder, no framework tax, nothing you cannot read six months later.
Hebrew and RTL
Mirrored layouts that hold at every width, mixed-direction text, and fonts that actually render. I have shipped sites in Hebrew, English and Russian from one codebase.
Drop me into an existing product
I work inside your codebase and your conventions, take on the screens nobody has time for, and hand back markup your developers can actually read.
One person, start to finish
Design, build, domain, hosting, forms and going live. You talk to the person doing the work, not to an account manager who relays it.
Marks and brand language
30x3
30x3: three sports, thirty minutes. One mark cut into three, and a system built around it. Lime on charcoal, photography desaturated so the colour carries, and one repeating device across every piece. Built for a training brand, 2021.
Idan Environmental: the mark
Environmental testing engineering. The stepped lines are a real vibration trace, the shape their equipment produces on a results sheet. The mark is drawn from what the company actually measures.
Selected work
HomeNet
Building a visual language for an existing product: type, spacing, hierarchy and component states, applied across the public site in three languages. The language held well enough that the closed resident-facing system was later built on top of it.
homenet.org.il
Yael Cyment
Japanese-influenced minimalism, one type family, a single red accent, for a site meant to feel like the treatment itself. Design, build, domain, hosting and forms, all from one person. Phase one of an ongoing build. An article section is next.
yaelcyment.co.il
Idan Environmental
A bilingual site, Hebrew and English, covering ten service areas and more than twenty product pages across three manufacturers. The article system is a recent layer built on top of it.
idan-ete.com
How I work
We talk first
What is the goal, who is it for, what do you like and what do you not. Colour, tone, references, competitors. Most of the risk in a project is removed here, before anything is made.
Usually a working page, not a mockup
When a project allows it, the first thing you see is the real thing: a page in a browser, on your phone, at its actual speed. It saves a whole round of guessing at what a static image will become.
Rounds of refinement
We go over it together and tighten it. How long this takes depends on the project and on how settled the decisions are. That is why the first conversation matters as much as it does.
Live
Domain, hosting, certificate, forms, Search Console. It goes live and it stays yours: your files, your domain, no platform lock-in.
Start something
Tell me what you are building and where it is stuck. I will tell you honestly whether I am the right person for it.